There seems to be an ever growing myth that design is easy, with more and more digital programmes and apps now available on the market more and more people are taking it into their own hands to “whip up” designs for their brand, business and community. But before you jump down this rabbit hole I want you to stop and think about the potential damage you could be doing to your brand, and how a damaged brand could impact your lively hood.

It is true, anyone can design, with the proper tools and training, but that doesn’t necessarily mean that they will be good at it. Design is not just combining images, colour, typography and text into a visual product, design is problem solving, it is about more than just aesthetic. It is due to this that I implore you to consult a professional when endeavouring on creating assets for your business or developing your brand.