Graphic design isn't just for corporate clients, we don't just make logos and advertisements, there is so much more. When you think of graphic designer often what comes to mind is a corporate hipster drinking overly priced coffee and pretentiously gloating about branding and UX and their next high-class client. However not all of us, or many of us designers actual fit that bill. Yes I may like a nice Starbucks once in a blue moon and yes I do branding for my share or corporate clients but that is not all I am about.
My biggest group of clientele are actual ordinary people, brides with upcoming weddings and mothers who want a special design for their baby dedication. These clients don't want a flashy logo or branding that grows their reach or attracts profits. They have nothing to sell, they simply want something beautiful and meaningful for them. As such you should not treat these lovely people as if they are a business.
When doing what is considered standard graphic design we are doing 'problem solving', finding the best visual and experience solutions to answer a clients problem. However designing for sentimentality is more than this. You are not solving a problem but seeking to bring happiness, and this means that you should take care in every step of the process. Treat your client as a friend, or family. Respect their wishes and tastes, this project is purely for them and them alone. Unlike other design projects you only have 1 person who has to be happy at the end of the day and that is the client standing right in front of you.
I offer wedding invite and stationary design and personalised illustration for weddings and families as part of my eclectic services. I love being able to find that perfect design to put a smile on a Brides face. A bride just wants to know that you get it. That you understand what she wants. Wedding planning is stressful and any tension you can take away from that is a blessing.
When designing or illustrating for sentimentality the biggest thing you can do is listen. Listen to what your client wants and do your best to provide it. On top of this go the extra mile, have a conversation with your client, you may be able to help them out in more ways then just design. Maybe you can direct them to a great photographer or recommend colours for a beautiful bouquet. Trust me, your client would love that you have gone the extra mile and respect you for it. Being attentive to your clients adds value to your service, a value which sadly is not widely available.
Designing for personal projects remember to treat each client as an individual. Never box them in or categories them. When working with a personal project, where the clients heart and soul is in it a template will never do. Respect their passion and their time and effort put into this project. They haven't come to you to be cast aside or handed off, they have come to you for your expertise and advice. They just need your help crossing the last hurdle to their happy finish line.
If you are a possible client reading this. Please do not allow yourself to be under valued. Yes hunting for the cheapest price may get you a quick design but I can guarantee the designer on the other side is just wanting to do a quick slap up job to gain some quick cash. When hunting for someone to make your wedding invites, or a poster or mural for your home, don't settle for someone who doesn't treat you like you are your own person. When clients quote through me I only win about 50% of the jobs but I strive to make sure that I have added value to their lives, whether it be by creating the dream piece they wanted, giving them helpful tips and advice to help them with their plans or by educating them about the design world and what steps they will need to take to complete their project.
I hope this little piece has helped both designers and clients and that both parties earn the respect they deserve.
If anyone may need my assistance in a sentimental design project, whether it be a personal endeavour, party/event invites or wedding stationary please contact me through the form below and I would be happy to lend a helping hand, or share any advice I can offer.
Have a lovely day.