Whether your business is successful or still learning to fly, your constant emotional, cognitive and financial connection to it will bring along stress. Running a business can be tricky, you are not only doing the work you are good at, what you are passionate about, but you also have to market your business, do the accounting, keep up your brand, create client relations… the list goes on.
I want to encourage you to lift some of the burden of running your own business (especially if you are a sole trader) and seek out help and assistance in the back ground workings of your business. This will allow you to get on with what you do best, and focus on doing your work, developing your products and supporting your clients.
There seems to be an ever growing myth that design is easy, with more and more digital programmes and apps now available on the market more and more people are taking it into their own hands to “whip up” designs for their brand, business and community. But before you jump down this rabbit hole I want you to stop and think about the potential damage you could be doing to your brand, and how a damaged brand could impact your lively hood.
It is true, anyone can design, with the proper tools and training, but that doesn’t necessarily mean that they will be good at it. Design is not just combining images, colour, typography and text into a visual product, design is problem solving, it is about more than just aesthetic. It is due to this that I implore you to consult a professional when endeavouring on creating assets for your business or developing your brand.
I have been a designer for several years and have worked with a huge range of clients, from brides to big corporate business, I have dipped my two into projects of all sizes. Some projects went amazingly well, the client was happy, I’m happy, it’s on deadline with no problems. Then there were others which were to say the least... problematic.
I really do care about my clients and the work that I do. I don’t want anyone to have a bad experience, but sometimes things get out of my control, frustrations come along and the project begins to suffer because of it.
I have learnt a lot about client relations and project management and can pretty much deal with anything that comes my way.
So I thought I would help you out with some simple tips to make sure your projects run like clockwork and keep your designer happy so they produce the best work they can for you.
As a designer I have worked in a multitude of environments, from corporate offices, to boutique studios and large commercial business. Each place I have worked I have been seated at a desk, put in with the marketing crowd and done a 9-5 job. I enjoy going into an office and doing the hard yards, talking with the team and having a physical presence.
However over the past couple years I have expanded as a designer to become a freelancer and remote worker, being able to work at any time from anywhere and, I have to say, that this has not had a negative impact on my work at all. In fact it has made me a more dedicated and hard working employee.
I am a professional designer, illustrator and artist and the one thing I can tell you about a career in the creative field is that you never stop learning. Whether you have to fast track your learning of new programs and trend styles constantly updating in your field or learning entirely new skills all together, it is a never ending process of self education which takes a deep commitment and consistency to make sure you always stay at the top of your game.
The best tool I have found to help me along the way in my career is my sketchbook. It is a dedicated personal space designed for growth, emerged in the visual culture which my career and way of thinking revolves around.