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Interview with Susann Hoffmann | Inspiring Illustrators

Inspiring IllustratorsCara OrdComment

Hello Susann, Thank you so much for taking time to talk to us today about all your beautiful creative work. You are a very talented illustrator with a unique style which captivates the eye. How did you find your ‘voice’ in illustration, that makes your work specially yours?

Thank you so much for reaching out (and for the compliments!), happy to have found your blog! It’s so funny that you mention “my style” because for the longest time, I was sure I didn’t have one. Up to three years ago I found myself copying illustrators whose style I admired, but apart from feeling bad about it, I didn’t feel like it was “me” – it was a lot of pencil work and very reduced colour. 

In 2017, I saw people on Instagram using paint markers in their sketchbooks and I was captivated by the vibrant colours and the smooth surfaces that made the drawings seem like printed artworks. Usually I would never say that a medium defines your style, but I think for me it did change something. I started doodling, not thinking too much about what I wanted to draw but merely playing with those colours, building shapes and seeing what could develop from them. Also, when working digitally before, I was SO bad with colours! The markers gave me a limited palette to work with and I just chose 4–5 colours and stuck with them for the whole illustration. That really tied my work together, I think. 

Time to grab some fresh designs

illustrationCara OrdComment

This year is a year of new a great changes for co.create and one of the biggest which has been in the works is the opening of my very own online store now you can purchase the artwork that you love to display in your home, and while you are out and about.

Every month there will be a new collection released of 5 artworks and patterns, with new stand alone products popping up in between.

I am partnering with Society6 for this venture so you can access a wide range of high quality products, from a trusted and premium source. Currently available on the store is everything from art prints to phone cases, t-shirts and bags and even some furniture.

Create a Portfolio that gets you hired

designCara OrdComment

A designers biggest tool to get hired is their portfolio. It is your first impression and can make or break your chance of getting a job.

The difference between a good and bad portfolio can be subtle and I want to help you make yourself as hireable as you can. Every creative has unique skills, and a talent which is gold for the right career. I want to help you highlight your assets and market yourself to get your dream job in your industry. 

Using your sketchbook to up your skills

illustrationCara Ord

I am a professional designer, illustrator and artist and the one thing I can tell you about a career in the creative field is that you never stop learning. Whether you have to fast track your learning of new programs and trend styles constantly updating in your field or learning entirely new skills all together, it is a never ending process of self education which takes a deep commitment and consistency to make sure you always stay at the top of your game.

The best tool I have found to help me along the way in my career is my sketchbook. It is a dedicated personal space designed for growth, emerged in the visual culture which my career and way of thinking revolves around.

What is graphic design

designCara Ord

many people I come by, when they first find out I am a designer think I mean interior design. When I mention that I mean graphic design they quickly get confused or lose interest. People either think I doodle for a living or make websites. Graphic design is so much bigger than that.

so… what is graphic design?

Graphic design in short is visual problem solving. It goes over a wide range of medium from print to digital and umbrellas a large range of skillsets. When someone says they are a graphic designer they are giving you a broad and easy context into what they actual do. A designer can be a coder, book designer, typographer, content creator, social media specialist, interactive designer, video editor, the list goes on. I am proud to say I am a graphic designer and I do multiple of the listed trades (to know more on that check out the services listed blogs). 

This is an example of graphic design. A very simple piece created for social media. The problem solved here is creatively ask a question to attract a response.

This is an example of graphic design. A very simple piece created for social media. The problem solved here is creatively ask a question to attract a response.

I label myself as a designer and illustrator and again this confuses people. Can’t all designers draw? The answer is actually no. You don’t have to be able to draw to design, you just need a good aesthetic mind and visual language. Illustration is a completely seperate skill set. Many designers can be illustrators but they are not one in the same thing.

Illustration is the use of drawing and artistic techniques to tell a story through imagery. My personal preferred mediums are watercolour, acrylic, pencil and digital illustration. It is such a diverse field there are literally hundreds of ways to illustrate and I love exploring the captivating beauty of each individual artists take on the world. I follow many illustrators and I am lucky enough to have interviewed some great talents, you can see these in the inspiring illustrators tab beside.

A quick illustration depicting sea creatures I found at the aquarium.

A quick illustration depicting sea creatures I found at the aquarium.

I hope that this short blog helped you learn what graphic design is and distinguish between design and illustration. It is important you find the right person for the job (as not all people can do both). Design is using visual aesthetic to problem solve and illustration is using drawing and pictures to tell a story.

If you have problem that requires a multi-disciplinary solution of illustration and design try seeking out a multi-disciplinary designer like myself or contacting an agency to match you with the talents you need.

I hope you have a good week and I will see you in the next blog.

Happy Easter.